Skip to main content
Service designer Charlotte Dieltjens sitting at a table

Validation strategy: a pragmatic approach toward more customer-centric solutions

Charlotte Dieltjens

Service Designer

Placing customers at the heart of decision-making, known as "customer-centricity", has become increasingly popular among organizations. While many companies aspire to this ideal, creating user-centered products often remains challenging. Why is this the case, and how can a well-thought-out validation strategy improve decision-making?
Read more