Craftzing accelerates with innovation studio Made
We are bringing innovation studio Made into our team. Organisations need to transform. We are investing to make sure we can take them all the way. The timing is well-considered. The logic is undeniable. We now count over 300 people, one team accountable for the outcome.
Why now
According to Agoria, nearly 9,000 jobs disappeared in the Belgian technology sector over the past year, the highest level of job losses in over a decade. That number tells one story. The demand for business transformation tells another. Organisations still need to grow, adapt and innovate, and the bar for doing that well has never been higher.
AI is accelerating that pressure. As purely executional work moves to the background, organisations are looking for partners who can help them build the right AI products and navigate a world where business models and entire supply chains are being disrupted. That requires a combination of strategic depth, technical capability and transformational experience that very few parties can offer.
By joining the many talented people at Craftzing, we have reinvented ourselves to go from being that one strong link in the value chain to being the value chain ourselves, increasing the impact we can have on the businesses of tomorrow.
What Made brings
Made is an Antwerp-based innovation studio with 45 people that has spent 17 years developing growth strategies and making them tangible through digital and physical products. The studio sits on in-depth industry knowledge in some of the world's most essential industries like maritime & logistics, manufacturing & construction, consumer products, and healthcare. Clients include Port of Antwerp, CMB.Tech, Daikin, Barco, Etex, KraftHeinz, Danone, Novo Nordisk and Continental.
Now, the time has come for Made to invest in its own growth journey. Hence, the people of Made leave the Techyard Group to blend into the existing Craftzing organization. The team moves from its current location on the Meir to our office on the Mechelsesteenweg in Antwerp.
At Craftzing we find the expertise to pull innovation through an entire organisation: the enterprise architecture, the change management, the transformation capability to land innovation at scale.
What Craftzing brings
Organisations invest heavily in innovation. Making innovation land inside an entire organization, however, is a different breed. New products stall in pilots. Transformation initiatives lose momentum before they reach scale. The idea was sound but the capability to embed it often isn't there.
Where Made adds value to the front-end of the innovation value chain, Craftzing brings the other half: the enterprise architecture, change management and transformation capability to anchor innovation inside an organisation and make it stick.
Companies invest in innovation but too rarely manage to land it inside their organisation. Made has been strong at the first for 17 years, Craftzing at the second. Together we close that gap.
The full value chain
With Made and INNOCOM, we now cover the full value chain from strategy, enterprise architecture, transformation to experience & design, technology integration, AI and innovation. This follows the earlier additions of Wieni, AI specialist Sagacify and design firm Namahn.
Looking ahead
As we celebrate our fifteenth anniversary this year, one thing has not changed: our independence, our values, and our belief that clients deserve partners who are fully accountable for the outcome. What has changed is our capacity to deliver on that promise.
We grow deliberately. We build internally and we bring in organisations that sharpen our offering where it matters. The addition of Made is part of a buy-and-build strategy developed together with investment firm Meja, with a clear goal: to be the partner that guides organisations across the full journey, from strategy to realisation, without compromise.
By Roeland Tegenbos